Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us in the event you have a complaint.
We collect, use and are responsible for certain personal information about you. When we do so we are subject to various laws in the United States and in other countries in which we do business, and we are responsible as "controller" of that personal information for the purposes of those laws.
It would be helpful to start by explaining some key terms used in this policy:
| Term | Definition |
|---|---|
| We, us, our | Big Agnes Inc. |
| Contact details | privacy@bigagnes.com 877.554.8975 |
| Personal information | Personal information is any information that can be used to identify you. It does not cover data that cannot be used to identify an individual or to pseudonymous data. |
We may collect and use the following personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:
| Categories of Personal Information | Specific Types of Personal Information Collected |
|---|---|
| Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers) | Name, Email Address, Postal Address, IP Address, Phone Number |
| Information that identifies, relates to, describes, or is capable of being associated with a particular individual, including but not limited to name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. | N/A |
| Characteristics of protected classifications under state or federal law. | N/A |
| Commercial information (e.g., records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies) | Order history and payment details. We do not store full credit card numbers. |
| Biometric information | N/A |
| Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer's interaction with an Internet Web site, application, or advertisement) | Website analytics information, such as IP address and device identifier. |
| Geolocation data | IP Address to determine shopping country. |
| Audio, electronic, visual, thermal, olfactory, or similar information | N/A |
| Professional or employment-related information | N/A |
| Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (FERPA) | N/A |
| Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | N/A |
| Sensitive personal information (e.g., Social Security number, driver's license or state identification card number, passport number, account log-in, financial account or payment card number in combination with PIN or password, precise geolocation, racial or ethnic origin, citizenship or immigration status, religious or philosophical beliefs, union membership, the contents of mail, email, or text messages where we are not the intended recipient of the communication, genetic data, biometric information that uniquely identifies you, personal information about your health, or personal information about your sex life or sexual orientation). Sensitive personal information may be included in other categories above and the specific definition varies by state law. | Account log-in information, if you create an account with us. |
This personal information is required to provide products and/or services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing products and/or services to you.
If we are in possession of any deidentified data, we commit to maintaining and using deidentified data without attempting to reidentify the data.
We collect most of this personal information directly from you—in person, by telephone, text or email and/or via our website. However, we may also collect information:
You can control the use of cookies by changing your own browser settings, by amending your selections in our cookie banner, or through Global Privacy Control settings. We do not respond to Do Not Track browser settings.
The table below explains what we use (process) your personal information for and our reasons for doing so:
| What we use your personal information for | Our reasons |
|---|---|
| To provide products and/or services to you | To perform contractual obligations or to take steps at your request before entering into a contract |
| To prevent and detect fraud against you or Big Agnes Inc. | To minimize fraud that could be damaging for us and for you |
| Conducting checks to identify our customers and verify their identity; Screening for financial and other sanctions or embargoes; Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business | To comply with our legal and regulatory obligations |
| Gathering and providing information required by or relating to audits, inquiries or investigations by regulatory bodies | To comply with our legal and regulatory obligations |
| Ensuring business policies are adhered to, e.g. policies covering security and internet use | To make sure we are following our own internal procedures so we and our service providers can deliver the best service to you |
| Operational reasons, such as improving efficiency, training and quality control | To be as efficient as we can so we can deliver the best service for you at the best price |
| Ensuring the confidentiality of commercially sensitive information | To protect trade secrets and other commercially valuable information; To comply with our legal and regulatory obligations |
| Statistical analysis to help us manage our business, e.g. in relation to our financial performance, customer base, product range or other efficiency measures | To be as efficient as we can so we can deliver the best service for you at the best price |
| Preventing unauthorized access and modifications to systems | To prevent and detect criminal activity that could be damaging for us and for you; To comply with our legal and regulatory obligations |
| Updating and enhancing customer records | To perform contractual obligations; To comply with our legal and regulatory obligations; To make sure that we can keep in touch with our customers about existing orders and new products |
| To process warranty and other returns | To comply with our legal and regulatory obligations |
| Marketing our services and those of selected third parties to existing and former customers; third parties who have previously expressed an interest in our services; third parties with whom we have had no previous dealings | To promote our business and the business(es) of select partners to existing and former customers |
| Credit reference checks via external credit reference agencies | To ensure our customers are likely to be able to pay for our products and services |
| External audits and quality checks, e.g. for ISO or Investors in People accreditation and the audit of our accounts | To maintain our accreditations so we can demonstrate we operate at the highest standards; To comply with our legal and regulatory obligations |
The above table does not apply to sensitive personal information, which we will only process with your explicit consent.
We do not use your personal information for profiling that could result in a decision that could impact whether you receive financial or lending services, housing, insurance, educational opportunities, criminal justice, employment opportunities, health care services, or access to essential goods or services.
We use Brunner to serve you relevant Big Agnes advertisements as you browse the Internet. In connection with these services, the following categories of personal information may be used for targeted advertising: identifiers such as your IP address, cookie identifiers, and browsing activity on our website.
Targeted advertising may be delivered through third-party platforms including Facebook, Criteo, and The Trade Desk. Each of these platforms may independently collect data in accordance with their own privacy policies. You can opt out of targeted advertising through the following links:
You may also opt out of targeted advertising by adjusting your cookie preferences through our cookie banner.
We may use your personal information to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services.
We do not usually obtain your consent to send you promotional communications.
You have the right to opt out of receiving promotional communications at any time by:
We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.
We routinely share personal information with:
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
Some third party providers may independently collect personal information when you visit our website. Our authorized third-party providers have their own privacy notices which govern the use, handling, and disclosure of your personal information.
We will not share your personal information with any other third party.
In the preceding 12 months, we have sold to one or more third parties the following categories of personal information:
In the preceding 12 months, we have disclosed for a business purpose to one or more third parties the following categories of personal information:
We do not knowingly sell personal information of consumers under the age of 16.
Information may be held at our offices and those of our third party agencies, service providers, representatives and agents as described above.
We will keep your personal information while you have an account with us or while we are providing products and/or services to you. Thereafter, we will keep your personal information for as long as is necessary:
We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information. When it is no longer necessary to retain your personal information, we will delete or anonymize it.
You have the right under certain privacy and data protection laws to exercise free of charge:
| Right | Description |
|---|---|
| Disclosure of Personal Information We Collect About You |
You have the right to know:
|
| Personal Information Sold, Shared, or Otherwise Disclosed |
In connection with any personal information we may sell or disclose to a third party for a business purpose, you have the right to know the categories of personal information sold and the third parties to whom it was sold, as well as the categories disclosed for a business purpose. You can also ask for a list of specific third parties to which we have disclosed your personal data.
You have the right under the CCPA and certain other privacy laws to opt-out of the sale or disclosure of your personal information. To opt out, please email privacy@bigagnes.com. |
| Right to Deletion | On receipt of a verifiable request, we will delete your personal information and direct our service providers to do the same. We may not delete your information if it is necessary to: complete a transaction; detect security incidents or fraud; debug errors; exercise free speech; comply with laws; conduct public interest research; enable internal uses aligned with your expectations; comply with a legal obligation; or otherwise use it lawfully. |
| Right to Correct Inaccuracies | You can request that we correct inaccuracies in the personal information in our possession. |
| Protection Against Discrimination | You have the right to not be discriminated against for exercising your rights. This means we cannot: deny goods or services; charge different prices; provide a different level or quality of service; or suggest different pricing. We may charge different prices or provide different service levels if reasonably related to the value of your personal information or your participation in a reward or loyalty program. |
If 45 days after sending a request we have not responded, asked for more time, or declined to act, you have the right to appeal. To appeal, email privacy@bigagnes.com with "Appeal of Privacy Rights Determination" in the subject line.
We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
We do not knowingly collect information from minors and our website is intended for adults over the age of 18. If you are a parent or guardian and believe that your child under the age of 13 has provided personal information to us without your consent, please notify us at privacy@bigagnes.com. If we become aware that information is or has been submitted by or collected from a minor under the age of 13, we will work to promptly delete this information.
If you would like to exercise any of your rights as described in this Privacy Policy, please:
Please note that you may only make a CCPA-related data access or data portability disclosure request twice within a 12-month period.
If you contact us directly, you will need to provide enough information to identify you (e.g., your full name, address and customer or matter reference number) and a description of what right you want to exercise and the information to which your request relates.
We are not obligated to make a disclosure if we cannot verify your identity. We may need to ask for additional information. Any personal information collected for verification will be used solely for that purpose.
This privacy notice was published on February 21, 2026 and last updated on March 5, 2026. We may change this privacy notice from time to time—when we do, we will inform you via email.
Please contact us if you have any questions about this privacy policy or the information we hold about you.
If you would like this notice in another format (for example: audio, large print, braille) please contact us using the details above.
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